Beyoncé As Mrs. Carter in H&M Sizzles for WaterAid

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H&M continues to tease us by trickling promotional photos from the  Beyoncé as Mrs. Carter in H&M” campaign. The photos show her tousled hair adorned with a variety of tropical flowers that compliment an assortment of colorful bikinis, and a sexy bodycon dress in tropical blues. Each outfit is accessorized the same; massive amounts of gold bangles, and her belly-button ring. Her fit and toned body is stunning, and it’s clear –  the camera loves Beyoncé.

.“H&M‘s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, H&M’s creative director.

The line will roll out in May, and If you need a good reason to shop the line, 25 percent of the proceeds from the H&M for Water collection, (The green tie-dyed bikini is part of the line) go to WaterAid, a charity that provides safe water for developing countries. So far, $3.9 million has been raised to aid the world’s poorest areas since 2002. The H&M for Water collection is available at the same time as the “Beyonce as Mrs. Carter in H&M” collection, and will feature Beyoncé as well.

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The photos, taken in the Bahamas, were released today, coinciding with the start of her “Mrs. Carter Show World Tour” in Serbia. The costumes will surely be a show on their own because The Caten boys, otherwise known as DSquared2, is custom making them based on their 2013 Spring/Summer “Glamazon”collection. The 90s inspired collection is biker chic with mounds of gold chains, tiny skirts, and heavy on the accessories. We will see if the costumes, or the H&M collection is most tantalizing.

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StylEnigma’s Facebook Style Maker – Items

These are some of the 100 items in the Style Maker  that you can use to create your own fashion sets on StylEnigma’s Facebook page. Come on over and give it a try. It’s addictive!

Beyoncé Hits the Ground Ruling: Mrs. Carter in H&M Amidst Bow Down Controversy

Is it me or does it look like Beyoncé is taking over? In what could be the trendy retailers biggest celebrity endorsement yet, H&M has managed to snap up Queen Bey as the new face of  H&M. A summer collection is set to roll out globally in May captioned, “Beyoncé as Mrs. Carter in H&M” and from the looks of the promotional photo, it will be a red hot campaign. Her ensemble is seasonably sexy as she lounges in a revealing white sleeveless blouse, teeny black and white printed shorts, multiple gold bangles, and stilettos. Beyoncé undoubtedly had a hand in designing the line so it’s sure to be inclusive of all sizes.

Just a few days earlier, she announced her upcoming tour, “The Mrs. Carter Show” so it looks like the collection will tie into the world tour. Her new song, Standing on the Sun, will feature in the television and online advertisements for H&M, and I Been On, the second part of Bow Down/I Been On, is the featured music for O2 Priority tickets for the UK leg of the tour, which starts in Serbia, Belgrade, April 15.

After taking some time off to enjoy life and Blue Ivy, Beyoncé has crammed a lot into the first few months of 2013;  the Super Bowl performance, her recent Shape, GQ (GQ named her “Miss Millennium”), and Vogue magazine covers, a world tour, her fifth album, and clothing line. All of this is coming on the heels of her HBO documentary Life Is But A Dream, and her $50 million endorsement deal with Pepsi. (Did I leave anything out?) Add to that the President and Michelle Obama’s obvious affection for her and Jay Z, and it spells world domination to me.

 All of that exposure and power can’t come without some controversy and this time it’s behind the lyrics for Bow Down, which some say comes off as disdain, not just to her haters, but to her fans as well. R&B songstress Keisha Cole and others have voiced their opinions and confusion over the lyrics because her songs are typically pro-woman and these lyrics are not. When you look at the numerous awards, album sales, and accolades, there has already been a fair amount of bowing down. After all, she is called “Queen Bey” for a reason.

There is nothing wrong with a healthy self image, and if she were a man, there would be no controversy. In any event, this isn’t going to affect clothing, album or ticket sales; in fact, it will probably increase them. Not that I know her, but anytime I have seen Beyoncé in interviews, she appears to be very approachable and grounded, despite her massive popularity and wealth. I am going to assume that there is a method to the Bow Down madness and Mrs Carter is another incarnation, like Sasha Fierce.

Forget the lyrics, I just want to know where she gets her energy from. I probably can’t afford it, but I want to know just the same so I can start saving up. Just writing about what she has accomplished and has planned for this year makes me want a nap.

Do you find the Bow Down lyrics offensive? Are you excited about the “Beyoncé as Mrs. Carter in H&M,” collection?

Thank You H&M: David Beckham & Guy Ritchie

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Imagine, videos (yes, plural) of David Beckham running around in his underwear. And just when I thought it couldn’t get any better… I’m not sure it can. From the looks of it, he seems to be a handful; as in he looks like he can be mischievous. What did you think I meant? At some point I should be immune to Beck’s getting down to the bare essentials, but the bolt strikes hard every time. This thrill came courtesy of H&M and was directed by Guy Ritchie (eye candy!). I just want to say “thank you” to Madonna’s ex. I certainly wouldn’t have let him go.

David Beckham Thinking About How Fine He Is              

To see all five David Beckham/Guy Ritchie videos, read OTRC’s piece where he talks about Twitter, Tom Cruise and of course, underwear.  

So yummy…

I like a man who likes to change the way he looks and he isn’t afraid at all. He plays with different hairstyles and haircuts and his tattoo collection continues to grow. It’s like you’re getting a different man every few months or so. I thought I should include one picture of him playing football/soccer and then I changed my mind. I don’t know him from sports, I know him for being criminally gorgeous. I must have posted 10 pictures before I realized that only one had him covered. What can I say?

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