H&M continues to tease us by trickling promotional photos from the “Beyoncé as Mrs. Carter in H&M” campaign. The photos show her tousled hair adorned with a variety of tropical flowers that compliment an assortment of colorful bikinis, and a sexy bodycon dress in tropical blues. Each outfit is accessorized the same; massive amounts of gold bangles, and her belly-button ring. Her fit and toned body is stunning, and it’s clear – the camera loves Beyoncé.
.“H&M‘s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, H&M’s creative director.
The line will roll out in May, and If you need a good reason to shop the line, 25 percent of the proceeds from the H&M for Water collection, (The green tie-dyed bikini is part of the line) go to WaterAid, a charity that provides safe water for developing countries. So far, $3.9 million has been raised to aid the world’s poorest areas since 2002. The H&M for Water collection is available at the same time as the “Beyonce as Mrs. Carter in H&M” collection, and will feature Beyoncé as well.
The photos, taken in the Bahamas, were released today, coinciding with the start of her “Mrs. Carter Show World Tour” in Serbia. The costumes will surely be a show on their own because The Caten boys, otherwise known as DSquared2, is custom making them based on their 2013 Spring/Summer “Glamazon”collection. The 90s inspired collection is biker chic with mounds of gold chains, tiny skirts, and heavy on the accessories. We will see if the costumes, or the H&M collection is most tantalizing.