Refinery29 Shares How ColourPop Makes Eyeshadow And Lipstick
If you are a fan of Refinery29, you are well aware of their recent ColourPop series; a trip to ColourPop’s L.A. headquarter’s culminated into an entire series about the brand, including an interview with founders Laura and John Nelson, a look at how they make their cosmetics, and why it’s so inexpensive (not that we are complaining, and I love Laura’s answer).
A division of Seed Cosmetics, also founded by the Nelson’s, ColourPop has made quite an impact on the cosmetics world in the two short years it has been on the scene. The brains behind the brand that produces Kylie Jenner’s and Kim Im’s cosmetics lines, the Nelson siblings were generous with their time and secrets, sharing how they make their eyeshadows and lipsticks.
There is one thing that confuses me about this company; why don’t they have international shipping? In almost every Instagram picture I see there are requests and inquisitions from all over the world about the company’s failure to ship internationally. It is massively popular for many reasons — it’s inexpensive and it has high-profile celebrities and beauty influencers behind it. It doesn’t make a lot of sense to me, but I’m not running ColourPop, and seeing as the Nelson siblings seem to be smart and sane people, I’m sure there is a method to their madness.
Follow the links and take a peek at how they make their cosmetics. It’s fascinating.
I created StylEnigma in 2014 to celebrate the beauty of individuality and creative personal expression. I love the idea of being a canvas and expressing myself by transforming into the embodiment of my mood or the mood I want to be in. I am fascinated by different beauty and style standards, and fashion instinctively incorporates both. I’ve written for decades and use writing as a form of education, but I haven’t had the time or mental capacity to dedicate to my project for a long time and I’m anxious to get back to creating content about the beauty of individuality.
I’ve never been into cliques or trends because I’ve always believed that personal style supersedes trends. I’ve never been a follower or stressed about being liked because I learned at an early age that you’ll never please everyone, so you might as well be yourself. Of course, that doesn’t come without its challenges. We should celebrate uniqueness more.
I love dark colors like black and midnight blue. I own so much black clothing I’ve been accused of being in a perpetual state of mourning. I love nail art; in fact, I started this blog because of a Nailasaurus nail art post, and before that, I owned a nail and skincare salon. I have a major collection of nail art images I have never posted, which is shameful. However, I’m going to rectify that character flaw by sharing my nail art journey.
As a lupus patient, I am also learning how to make ADHD work for me (a factor in post shortages) and it is challenging. I am also learning how to create and edit videos, using Vine product reviews as the testing ground.
Thanks for hanging in there with me,
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