I Want: Naja Nude For All Lingerie – REAL Nude Colored Underwear

Naja nude toned color range
Naja nude color swatches. Photo: Naja

I know, I’m a bad mommy. I have been focusing on passing a writing internship and my blog has severely suffered. Now that I have accomplished that task — proud author at Inquisitr News — I can breathe and let my mind wonder about such things as beauty product reviews, red carpet looks, and baffling trends.

There were many things going on that I wanted to write about — skin lightening, lampshading, and those trying to have it all no matter who is inconvenienced — but the news that Naja just released a lingerie line that understands that the traditional nude tone does not fit all peaked my interest. I too believe that “Nude” is a matter of perspective.

Soon New York subways will help promote Naja’s #NudeForAll diversity campaign featuring real women with varying body types and occupations wearing the LA-based lingerie brand’s multi-toned underwear. Up until now, nude underwear was a one-size-fits-all affair and everybody had the choice of the standard nude hue, black or white.

Catalina Girald, Naja’s CEO and creative director and a Stanford business graduate, got the idea to produce a wider variety of nude tones after she noticed how the nude ankle wraps Olympic gymnast Gabby Douglas wore drastically differed from her skin tone.

One of the reasons other brands have not stepped up to the plate is because of limitations. Girald’s business savvy and connections have allowed her to bypass order minimums that prevent other brands from producing a wider range of nude tones. It’s an innovation that is desperately needed. A company statement explains:

“Naja’s super-fast supply chain can produce in one month instead of 12 months, with minimum order quantities at 200 units per style instead of 10,000.”

Naja's eco-friendly bra and panty set
Naja’s eco-friendly bra and panty set. Photo: Naja

Naja was developed by Girald in 2013, and actress Gina Rodriguez (Jane the Virgin) joined in 2015, and they have built a company that empowers women, and is socially and environmentally conscious. One of their passions is helping women in Latin American countries support their families by paying them fair wages for sewing the lingerie bags the bras arrive in. Health benefits and education stipends for their children are also included. Also, Naja has an eco-friendly collection made from recycled plastic bottles.

The brand has paired each of its colors with a major makeup brand’s foundation shade to determine which nude shade is best; foundation colors from Nars, Bobby Brown, Mac, and L’Oreal are listed. The collection includes three styles of underwear, in sizes XS to XXL, and one memory foam cup underwire bra, in sizes 32 to 40 and cups A to DDD. The bra sells for $39 and the underwear range from $15 to $18, and the plan is to introduce more styles and colors in the future.

Naja Lingerie's Subway Campaign
Photo: Naja

The result is a high-quality product that is made with hand-harvested Peruvian cotton, bonded and seamless bra straps, and breathable memory foam cups, that are nestled inside varying colors and unexpected prints that are stylish and trendy.

The Nude For All campaign can be seen online and at the Bedford L stop in Williamsburg, Brooklyn, and the collection will be available May 30.

Photo: Naja Instagram

 

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StylEnigma

I created StylEnigma in 2014 to celebrate the beauty of individuality and creative personal expression/presentation. I love the idea of being a canvas and expressing myself by transforming into the embodiment of my mood - to the mood I want to be in. I am fascinated by different standards of beauty and style and fashion incorporates instinctively incorporates both. I use writing as a form of continued education. I've never been into cliques or trends because I've always believed that personal style supersedes trends, I've never been a follower or stressed about being liked, and what I'm thinking usually escapes my lips before I can stop it. I love dark colors like black and midnight blue. I own so much black clothing it looks like I'm in a perpetual state of mourning - and I probably am. I love nail art. In fact, I started this blog because of a Nailasaurus nail art post, and before that, I owned a nail and skincare salon, so there will be a LOT of nail art. As a lupus patient who has been riding this global crisis solo, I have acquired a vicious plant habit and currently have approximately 95, including propagations. I frequently critique nonsense, ponder the human condition, dodge the bullets and jump over the obstacles placed before me all while learning how to make ADHD work for me because at the moment, it isn't. I am also learning how to create alternative forms of content and maintain my sanity because life frequently tests it. This will be fun. Let's do this!

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