I was a fan of Azature Pogosian’s black diamond jewelry long before Kelly Osborne wore his super-expensive nail polish to the 2012 Emmy’s and then had to defend wearing the ultra expensive manicure to her haters, as if they wouldn’t wear it if they had the chance. That lone bottle of black diamond nail polish is $250,000 and on display at Selfridges still waiting on a buyer. I am so excited that he decided to take away a few zeros and bring black diamond luxury to the masses with the “Black Diamond Collection” of nail polishes.
Azature is a Los Angeles luxury jewelry designer that specializes in black diamonds and the handsome provacateur has boutiques scattered around the U.S., Paris, London,Riyadh, and Moscow. The Kelly Osbourne stunt was genius really, and a great way to transition further into the beauty and fashion niche really especially since Azature studied fashion at Parsons School of Design. What better way to introduce yourself to consumers who have never heard of you then making sure they hear of you?
I mentioned this collection last month, and I am going to get my hands on the blue, black, green, and red shades from the Black Diamond Collection. I have paid more (Chanel had this iridescent blue shade about 10 years ago that was around $30, and I bought two) for nail polish, so why not? At $25 a bottle I think it will make one hell of a manicure, and a great excuse to get out of housework. If you want a reason to be a diva, pick up a bottle or two at Selfridges, Harvey Nichols Saudi Arabia, Ron Robinson, Ron Herman Japan and Kitson.
I created StylEnigma in 2014 to celebrate the beauty of individuality and creative personal expression. I love the idea of being a canvas and expressing myself by transforming into the embodiment of my mood or the mood I want to be in. I am fascinated by different beauty and style standards, and fashion instinctively incorporates both. I’ve written for decades and use writing as a form of education, but I haven’t had the time or mental capacity to dedicate to my project for a long time and I’m anxious to get back to creating content about the beauty of individuality.
I’ve never been into cliques or trends because I’ve always believed that personal style supersedes trends. I’ve never been a follower or stressed about being liked because I learned at an early age that you’ll never please everyone, so you might as well be yourself. Of course, that doesn’t come without its challenges. We should celebrate uniqueness more.
I love dark colors like black and midnight blue. I own so much black clothing I’ve been accused of being in a perpetual state of mourning. I love nail art; in fact, I started this blog because of a Nailasaurus nail art post, and before that, I owned a nail and skincare salon. I have a major collection of nail art images I have never posted, which is shameful. However, I’m going to rectify that character flaw by sharing my nail art journey.
As a lupus patient, I am also learning how to make ADHD work for me (a factor in post shortages) and it is challenging. I am also learning how to create and edit videos, using Vine product reviews as the testing ground.
Thanks for hanging in there with me,
Lynnette Southwood
StylEnigma 