Beyoncé As Mrs. Carter in H&M Sizzles for WaterAid

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H&M continues to tease us by trickling promotional photos from the  Beyoncé as Mrs. Carter in H&M” campaign. The photos show her tousled hair adorned with a variety of tropical flowers that compliment an assortment of colorful bikinis, and a sexy bodycon dress in tropical blues. Each outfit is accessorized the same; massive amounts of gold bangles, and her belly-button ring. Her fit and toned body is stunning, and it’s clear –  the camera loves Beyoncé.

.“H&M‘s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, H&M’s creative director.

The line will roll out in May, and If you need a good reason to shop the line, 25 percent of the proceeds from the H&M for Water collection, (The green tie-dyed bikini is part of the line) go to WaterAid, a charity that provides safe water for developing countries. So far, $3.9 million has been raised to aid the world’s poorest areas since 2002. The H&M for Water collection is available at the same time as the “Beyonce as Mrs. Carter in H&M” collection, and will feature Beyoncé as well.

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The photos, taken in the Bahamas, were released today, coinciding with the start of her “Mrs. Carter Show World Tour” in Serbia. The costumes will surely be a show on their own because The Caten boys, otherwise known as DSquared2, is custom making them based on their 2013 Spring/Summer “Glamazon”collection. The 90s inspired collection is biker chic with mounds of gold chains, tiny skirts, and heavy on the accessories. We will see if the costumes, or the H&M collection is most tantalizing.

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