Beyoncé As Mrs. Carter in H&M Sizzles for WaterAid

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H&M continues to tease us by trickling promotional photos from the  Beyoncé as Mrs. Carter in H&M” campaign. The photos show her tousled hair adorned with a variety of tropical flowers that compliment an assortment of colorful bikinis, and a sexy bodycon dress in tropical blues. Each outfit is accessorized the same; massive amounts of gold bangles, and her belly-button ring. Her fit and toned body is stunning, and it’s clear –  the camera loves Beyoncé.

.“H&M‘s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise,” said Donald Schneider, H&M’s creative director.

The line will roll out in May, and If you need a good reason to shop the line, 25 percent of the proceeds from the H&M for Water collection, (The green tie-dyed bikini is part of the line) go to WaterAid, a charity that provides safe water for developing countries. So far, $3.9 million has been raised to aid the world’s poorest areas since 2002. The H&M for Water collection is available at the same time as the “Beyonce as Mrs. Carter in H&M” collection, and will feature Beyoncé as well.

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The photos, taken in the Bahamas, were released today, coinciding with the start of her “Mrs. Carter Show World Tour” in Serbia. The costumes will surely be a show on their own because The Caten boys, otherwise known as DSquared2, is custom making them based on their 2013 Spring/Summer “Glamazon”collection. The 90s inspired collection is biker chic with mounds of gold chains, tiny skirts, and heavy on the accessories. We will see if the costumes, or the H&M collection is most tantalizing.

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StylEnigma

I created StylEnigma in 2014 to celebrate the beauty of individuality and creative personal expression/presentation. I love the idea of being a canvas and expressing myself by transforming into the embodiment of my mood - to the mood I want to be in. I am fascinated by different standards of beauty and style and fashion incorporates instinctively incorporates both. I use writing as a form of continued education. I've never been into cliques or trends because I've always believed that personal style supersedes trends, I've never been a follower or stressed about being liked, and what I'm thinking usually escapes my lips before I can stop it. I love dark colors like black and midnight blue. I own so much black clothing it looks like I'm in a perpetual state of mourning - and I probably am. I love nail art. In fact, I started this blog because of a Nailasaurus nail art post, and before that, I owned a nail and skincare salon, so there will be a LOT of nail art. As a lupus patient who has been riding this global crisis solo, I have acquired a vicious plant habit and currently have approximately 95, including propagations. I frequently critique nonsense, ponder the human condition, dodge the bullets and jump over the obstacles placed before me all while learning how to make ADHD work for me because at the moment, it isn't. I am also learning how to create alternative forms of content and maintain my sanity because life frequently tests it. This will be fun. Let's do this!

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